WHAT IS KEYWORD RESEARCH?
Keyword Research and Analysis for Micro Niche Blogs is a crucial process of Search Engine Optimization (SEO).
Search Engine Optimization or SEO is the process of growing the number of visitors organically to a particular Website, Blog or Article.
In this article, we will be focusing upon the Keyword Research and Analysis for Micro Niche Blogs.
This can be therefore, achieved by ensuring that the site appears at a higher rank on the list of Search Engine Result Pages (SERP) of a particular search engine, like Google.
Keyword Research and Analysis for Micro Niche Blogs involves searching, identifying and shortlisting the most relevant keywords for our Website, Blog or Article.
This process helps us to understand the search behavior of the targeted audience so that we can optimize the content of our Website, Blog or Article accordingly, further improving the engagement and market influence.
If you’re wondering what is a micro niche blog, click here to know all about micro niche blog.
WHY DO WE DO KEYWORD RESEARCH?
Today, with the whole internet flooding with millions of websites, the whole procedure of Keyword Research and Analysis for Micro Niche Blogs helps to generate relevant traffic for our Website, Blog or Article.
So, the most useful data could be extracted from the available information over the internet by doing this process of Keyword Research and Analysis for Micro Niche Blogs in SEO.
Here, by relevant, we means the traffic that holds high chances of conversion.
Also, it is a consistent and a continuous process that empowers your website to rank well on the search engine for a long period of time under your selected micro niche topic.
Various effective keyword research tools are available (some are free and some are paid). Using them, it could consequently become easier for you to figure out the most suitable topic or keyword for the targeted niche.
Our major purpose is to know how to generate and build convertible traffic for our Website, Blog or Article using Keyword Research and Analysis for Micro Niche Blogs.
We are doing so because simply focusing upon high traffic and not giving priority to this relevant and convertible traffic often results in a decrease in the probable sales.
HOW KEYWORD RESEARCH GENERATE ORGANIC TRAFFIC?
To avoid the prevailing confusion, in this article, we will be discussing regarding how to do the Keyword Research and Analysis for Micro Niche Blogs for Micro Niche Blogs to generate traffic that is Organic and not Paid.
Now what do you understand by Organic Keyword? An organic keyword is a keyword that engages free (organic) traffic through the process of Search Engine Optimization (SEO).
Here we have divided the entire process of Keyword Research and Analysis for Micro Niche Blogs into various phases for better understanding. It consists of the details of every step of Keyword Research and Analysis for Micro Niche Blogs required in SEO.
Starting from listing of generic keywords, we will move on to the stage of competitor research. By using various Keyword Research and Analysis for Micro Niche Blogs tools, we can shortlist the websites on the basis of their Domain Authority (DA) and Country Rank (CR).
Post this, a list of organic keywords is prepared. The keywords from this list is further shortlisted on the basis of their Competition and Search Volumes.
Then comes the key stage of Keyword Validation, in which the relevancy of the remaining keywords is analyzed on the basis of their current popularities, using Google Trends.
PHASES OF KEYWORD RESEARCH
PHASE #1 – LISTING GENERIC KEYWORD
In this phase, make a list of all the Generic Keywords of the selected niche or topic. These Generic Keywords listed are our potential competitors.
Maintaining a proper Excel file is recommended to accurately record and analyze all the information observed. It is because we will be including various sheets at various stages of Keyword Research and Analysis for Micro Niche Blogs within a single file for better clarification.
This can be done using the following tools:
- Keyword Everywhere – It is a Google Chrome Extension that can be downloaded from Chrome Webstore.
- Keyword Planner – It is a free keyword planning tool that can be utilized from Google Ads.
- UBER Suggests – It is a tool for Keyword Research and Analysis by Neil Patel.
- Google Suggestions – These are the relevant search terms suggested by Google on its Search Engine Results Page (SERP).
Now let us discuss how we use the tools mentioned above:
- Keyword Everywhere – Search for the term “Keyword Everywhere” on Google. Click on the first link displayed on the Google search results. Here, you will find links to install the extension for Google Chrome as well as Mozilla Firefox. Click on your preferred choice and execute the installation procedure. Once it is completed, you will be able to notice the Search Volumes, Competition, Suggested Bid and Related Keywords for your Search Term on the results page.
- Keyword Planner – Search for the term “Keyword Planner” on Google. Click on the link “Keyword Planner – Google Ads”. To utilize this tool, you will be required to log in to your Google Account. Then click on “Go to Keyword Planner” and start following the steps relevant to your Ad campaign.
- UBER Suggests – Search for the term “UBER Suggests” on Google. Click on the first link displayed on the Google search results. Then type your required keyword in the box given and press “Enter”. Now, here you can see the detailed results associated with your search term.
- Google Suggestions – These are the suggestions for the keywords proposed by Google related to your Search Term. You can find these at the bottom of the search engine results page of Google.
Try listing a minimum of 50 Generic Keywords associated with your micro niche topic.
Against each keyword, using Google search results, list their following determinants:
- Search Volumes – It shows the approximate number of searches of that particular keyword within a certain amount of time. Generally, it indicates the number of searches of that keyword within a month. Using this, we can analyze the potential search engine traffic for the selected keyword.
- Cost per Clicks (CPCs) – Also referred to as Pay per Clicks (PPCs), it is the amount the users are willing to pay for a click on their ads. CPC is used solely to drive traffic to the advertiser’s website. They are comparatively less risky because as an advertiser you only must pay when someone clicks on your add.
- Competitions – It refers to the number of advertisers worldwide bidding on a particular keywordwhen compared to all the keywords across the Google library. In this “Competition” section below the Google search box, you will be able to see whether the competition for a keyword idea is low (Competition<0.30), medium (Competition=0.30-0.33), or high (Competition>0.33). Along with this, it indicates the competitiveness of that keyword.
NOTE: Make a list of Top 5 Related Websites against each Generic Keyword listed above in another sheet of the same Excel file.
Since you are starting afresh, therefore in this stage you need to avoid the websites that are already well established big brands in your chosen topic area. It is done because at the beginning phase, it is almost impossible for you to compete these popular websites or brands.
PHASE #2 - COMPETITOR RESEARCH
After recoding all the related websites, find the Top 5 Competitors of all the listed websites using the following Keyword Research and Analysis for Micro Niche Blogs tools.
The steps associated with using these tools are as follows:
- Alexa – Alexa is a free tool by Amazon. It can be operated for Keyword Research and Analysis. Search for the term “Alexa” on Google. Click on the link “Alexa – Keyword Research, Competitive Analysis & Website Ranking”. After this, type the website you need to analyze in the required space and press “Enter”. You can hereby notice all the related metrics of the respective website.
- Similar Web – Search for the term “Similar Web” on Google. Click on the first link displayed on the Google search results. Then type your required website in the box given and press “Enter”. It is a free tool where observe many significant results associated with your requested website.
- SEM Rush – It is a paid tool for Keyword Research and Analysis. Search for the term “SEM Rush” on Google. Click on the first link displayed on the Google search results. This tool provides you with 10 free requests, once you finish creating your account. Post this, type any in the column given and start the search. Doing this will enable you to get the various results associated with your entered website.
- SpyFu – Search for the term “Spy Fu” on Google. Click on the first link displayed on the Google search results.
Here you need to avoid the repetition and remove the identical websites of the competitor websites that could occur using these different tools.
Since you will get a generously large number of websites in this stage, it is therefore mandatory to shortlist these websites.
PHASE #3 – SHORTLISTING COMPETITOR WEBSITES
Let’s take a look at some of the parameters that are to be considered while shortlisting all the competitor websites listed:
- Domain Authority (DA) – The significance of a website under a certain topic on a search engine is the Domain Authority (DA) of that website. The rank of that website on a particular search engine like Google, is greatly affected by this significance. The Domain Authority (DA) is measured on a scale of 1-100, according to the algorithms of a particular search engine.
- Country Rank (CR) – The Country Rank (CR) of any website is the approximate number of monthly unique visitors on that website, combined with the total number of page views across desktop and mobile traffic.
List the Domain Authority (DA) of each website using Mozbar. Mozbar is a Google Chrome Extension that can be downloaded using Chrome Webstore.
Search for the term “Mozbar” on Google. Click on the first link displayed on the Google search results. Here, you will find link to download this extension for Google Chrome for free. Click on “Download for free” and execute the installation procedure.
You need to sign up and make your account for this extension to work. Once it is completed, you will be able to notice the Domain Authority (DA) and Page Authority (PA) for all the websites that you search on Google Chrome.
Then, list the Country Rank (CR) using the tool Alexa. If you are not able to find the Country Rank (CR) of any required website on Alexa, then search for the same on Similar Web.
If the Country Rank (CR) of any website is unavailable on both the tools, then exclude that particular website from your sheet, as it does not hold much relevance and competitiveness as compared to the others.
Post this, exclude all the websites with Domain Authority (DA) less than 15 (DA<15) and Country Rank (CR) greater than 50,000 (CR>50,000).
It is because the websites with Domain Authority less than 15 (DA<15) and Country Rank greater than 50,000 (CR>50,000) are already lagging way too much to be recognized as significant competitors for our Website, Blog or Article.
PHASE #4 – ORGANIC KEYWORD RESEARCH
After shortlisting and preparing the final list of competitor websites, you require to create a new sheet containing 5 organic keywords of every website shortlisted after taking into account their Domain Authority (DA) and Country Rank (CR).
Now list the Organic Keywords against each website using the same tools for keyword research and analysis like before. They are as follows:
- Similar Web
- SEM Rush
You will be required to look out for repetition of keywords in this step as well. Do not include one keyword more than once in your sheet to avoid any sort of inconvenience while shortlisting and analysis.
For more detailed analysis of the websites, you need to use the paid version of SpyFu and SEM Rush.
On completing this phase, you will get a long list of organic keywords related to your chosen micro niche topic. So we need a criteria to shortlist these keywords to be able to obtain the most significant keywords for our Website, Blog or Article.
PHASE #5 – SHORTLISTING KEYWORDS
At this stage, let’s assume that you are left with around 300-350 keywords. Now, again list the Search Volumes, Suggested Bids, Competitions of all keywords using Google and SEO Density (SD) using UBER Suggests, the SEO and Keyword Research and Analysis tool by Neil Patel.
After this, remove the keywords with competition more than 0.33 (Competition>0.33). It is necessary to avoid the keywords with high competition. Because it is difficult to rank your Website, Blog or Article on these regular and popular keywords.
Post this, remove the keywords with lesser Search Volumes or Zero (0) Search Volumes. Then arrange the keywords according to the decreasing order of their Search Volumes.
Now, assume that till this stage you are left with around 80-100 keywords. These are the most relevant keywords for your Website, Blog or Article. Incorporating them would bring more and more relevant and convertible traffic to your Website, Blog or Article.
After this, we will be reaching the final phase of Keyword Research and Analysis for Micro Niche Blogs, i.e. Keyword Validation. Let’s take a look at the entire procedure of keyword Validation below.
PHASE #6 - KEYWORD VALIDATION
Keyword Validation is the most important phase of the entire process of Keyword Research and Analysis for Micro Niche Blogs. It is because this step includes the analysis for the Website or Content optimization.
After this, you need to shortlist the remaining keywords using another website/tool by Google, that is, Google Trends. It compares and analyzes the search queries of the users according to their popularities over time.
Now let us go through the steps concerning the usage of use this tool. Search for the term “Google Trends” on Google. Click on the link “Google Trends”.
Here you can compare 5 keywords at a time. Enter your required search terms (you can include 5 of them at once) and click on the search icon.
Comparing the scores (1-100) obtained by using Google Trends, you can give ranks to all the keywords in your Excel sheet according to the graphs indicated against each keyword. This way you will be able to analyze the relevancy of all the keywords based upon the current trends.
These are those finally shortlisted keywords that are most relevant and useful to drive convertible traffic to your Website, Blog or Article. It is because these are most trending keywords at that given point of time.
Hence, while creating and optimizing your content, these are the most relevant and strongly recommended keywords that would assist your Website, Blog or Article in achieving consistent higher rank by engaging organic traffic on the Search Engine Results Page (SERP) of Google.
In simple words, we have got highly popular keywords which will bring high relevant traffic, and it is now possible as a beginner to gain those traffic and rank position as all the keywords are low competitive.
Have a great time with your conversion based traffic!