Digital Marketing Meaning
What is Digital Marketing? It is not door to Door selling, that is the first thought what comes to our mind when we think of ‘Sales and Marketing’, that is not true my friend.
When marketing hit our ears there are a lot of things that comes along with it, You might have heard that marketing often refers for the showcasing of products to our customers.
Let me make it simple for you. Whenever you see an advertisement in newspaper, radio, television that is marketing, which tells you about some products or services. Also, you must have received pamphlets or you still see hoardings on the road, That is nothing but marketing.
These marketing activities (Campaigns) can be classified in terms of media into:
- Print Media ( News Papers, Magazine etc.)
- Electronic Media (Radio, TV etc.)
Now in today’s world we have “Digital Media” (Internet, Computers, Mobile etc.) also referred as On line Media, and when we do advertisements on Internet then it is known as “Digital Marketing” or “Online Marketing” or “Internet Marketing“.
Digital Marketing Definition
Online Marketing is the same process of showcasing or awareness and much more, a program for our potential customers but using digital platforms like computers or mobile devices and Internet.
According to Wikipedia:
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
You can learn more at: https://en.wikipedia.org/wiki/Digital_marketing
According to Hubspot:
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
You can learn more at: https://blog.hubspot.com/marketing/what-is-digital-marketing
According to Digital Vidya:
What is Digital Marketing, is- often referred as ‘web marketing’, ‘online marketing’ or ‘internet marketing’ too, Digital Marketing is an umbrella term for marketing various products/services using digital platforms. These platforms can include various devices/platforms using internet e.g. websites, applications on computer, laptops, mobile phones, display advertising, and any other digital medium. What is Digital Marketing, is- often referred as ‘web marketing’, ‘online marketing’ or ‘internet marketing’ too, Digital Marketing is an umbrella term for marketing various products/services using digital platforms. These platforms can include various devices/platforms using internet e.g. websites, applications on computer, laptops, mobile phones, display advertising, and any other digital medium.
You can learn more at: https://www.digitalvidya.com/blog/what-is-digital-marketing/
Goal of Digital Marketing:
Like Marketing, Digital Marketing also requires research and analysis and we come with strategical plans to achieve our marketing goals which in Digital Marketing referred as an Objective.
An objective is required to do marketing online, due to which it actually apparently helps us to achieve the same.
In this case, we don’t go door to door or doesn’t make any cold calls but need a good skill and practice to market, sell, build a business online around anything we like.
The Internet has made digital marketing possible in the current world we live in and hence it has given every one of us way more opportunities to build anything online and has a lot of potentials which has been underestimated.
Different Branches of Digital Marketing:
I love the Internet because it probably can sell anything.
Internet Marketing is a combination of a lot of techniques that are provided by the Internet and any technique or multiple can be used to do Digital Marketing for any kind of businesses, below is the list of core digital marketing techniques which is popular worldwide from years:
Search Engine Optimization (Click here to read more about SEO)
Search Engine Optimization is the process to uplift the rank of a website on a search Engine like Google.
Search Engine Marketing
Search Engine Marketing is the Process of running Paid Advertisements on the Internet (Except for Social Media) more specifically on Google and their Partners. That typically Includes: Search ads, Display Ads, Video Ads, Shopping Ads and Mobile App ads.
Email Marketing is achieving objectives like lead generation, lead nurture, User engagement and Selling and promoting products and Services through emails. Emails are the only way of professional communication on INTERNET and hence have a lot of value.
Social Media Marketing
As per my research, people spend 52% to 53% of the time on social media sites out of the total time they spend on Internet. And we all know there are Billions and Millions of users on Social Media, and that makes it a great place to market and leverage for businesses. That’s where social media marketing comes into picture.
Web Analytics lets you know the performance of your website and how users are interacting with your website and a lot of information in form certain data and that apparently is used to optimize our user experience much better.
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding. Wikipedia
Content marketing is using different types of content like Text, Image, Audio, and Video on different platforms like Websites or Blogs, Social Media like Facebook, Instagram, Twitter, LinkedIn etc., Podcast, Vimeo and Youtube to build relationship with customers for long term brand value. Content is the only thing people consume on the internet, so the right way of using content is Content Marketing.
Blogging is having a website which is updated with latest news and articles (generally in a niche) to educate and aware people about something, usually latest topic being on the top. People generally engage with these type of website quite frequently.
Affiliate Marketing is actually selling of some products/ Services which is from some renowned source and getting a commission for making a sale. Big companies like Amazon.com, Flipkart.com, Godaddy.com etc have their affiliate program which any one can join and become their affiliate, this will allow them to sell their products and make some commission out of it.
and in addition there are much more…
There are so more into digital marketing which is amazing and there a lot of upcoming things like Augmented Reality (AR), Virtual Reality (VR), Neuro Marketing, Artificial Intelligence (AI) and much more, you can read about these in separate article in this blog.
what we can do through digital marketing:
Although we have a lot of things that can be done using online marketing. Here are few top things listed below as the benefits of Digital Marketing:
- You can take your existing business online.
- You can start a new business online.
- If you’re in 9 to 5 job and looking to do or build or to make some passive income extra this has a huge opportunity.
- If you want to do something around your passion and wish to earn, this is the gateway.
- Already a sales and marketing professional, definitely this has got a lot for you.
- Students after 10th, 12th, and even graduation and PG this can be your career and believe me digital marketing has a lot of opportunities.
- You can become a freelancer, a blogger, a vlogger may be a consultant and a trainer too.
Who should understand what is digital marketing:
- Students can opt it as a career option as there are a lot of opportunities in Digital Marketing.
- Sales and Marketing Students
- Entrepreneurs, Start ups, and Business owners
- Sales and Marketing professionals
- Who wants to earn online with their knowledge and use their passion
While you’re focusing on other methods on how to grow your business and sell more, Digital Marketing is almost outworking every other channels.
So, I hope you find this article easy good and informative. Finally, This was it for the introduction of Digital Marketing. Let me know if this is clear to you and a feedback on this will be highly appreciated. Put your thoughts below I would love to engage on what you think after reading this.
You may like to see more on online marketing so keep browsing and you can ask further questions.
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