What is SEO?
SEO – Search Engine Optimization refers to the technique of optimizing a website with respect to the guide lines of search engines so that the website can reach to the people whenever they are looking for the information, products or services that website offer.
Let’s understand SEO by breaking up the term Search Engine Optimization one by one and in brief:
: it refers to the process of seeking information. If someone is looking for some information that could be data, product or service online we can say it as a search.
- Search Engine
: A search engine is an online tool to perform a search or say to find something online. Eg: Google, Bing, Yahoo, MSN, AOL etc.
Why do we need SEO: in today’s Era we have millions of website with every kind of information and products and services in that case you exactly don’t know where you will find the right information or details, so you need to have a relevant search and you in return expect the exact result.
“The mechanism or sites which help you to perform a search is called a Search Engine.”
I call Google a Jeannie because it opens up and asks you what do you want and it brings up what are you looking for.
Remember when you check if your internet is working, what do you open? Yes, it’s Google. Google is way more than that, Almost 93% of people who use Internet use Google as a searching platform.
If we talk about India, more than 20 million + unique search happens every month, and when said unique I am not counting a word say ‘laptop’ once searched. There’s a lot of Google facts that you can know on this article – Amazing facts of Google search in 2018.
Why SEO is Important and why do we need it?
When there are 20 million + unique searches, it’s like 20 * 10, 000, 00. Isn’t it huge? Sure it is. and guess what when there are a lot of people who are looking for products or services or information on the search engine and if you’re not there “How many opportunities are you losing?”
- 5 billion searches per day
- 2 trillion searches per year worldwide.
- 20 million unique searches per month in India.
- 50-55% Marketing budget on SEO.
People type in Keywords. Most people click on first three links or they search some other term. Is your website ranking there on top 3 results?
Scary thought! Don’t worry; the idea here is to just let you understand the potential of a search engine in terms of a market place for your business. So that’s ludicrous to be there on a search engine.
Now the question is there are so many websites already, which is there and winning, is it possible to get there? The answer is an Absolute Yes.
“If you were not the first, doesn’t mean you can’t be the best” – Gary Vaynerchuk
Getting onto a search engine is not the battle anymore but showing up on top results matter the most. You can learn “How to list your website on Google” here.
Why do we need to be on the top of Google?
When you search something on Google, there are so many results that show up these results are often referred to as SERP i.e. Search Engine Result Pages. As a result, we get links to so many websites.
Consumer behavior says that when a person is searching for something online they click on the first couple of links or they change the Keyword (A keyword is any term which a user enters into the search engine to query).
Here is a rough data about the click rate in terms of consumer behavior:
- Approximately 50% user clicks on the 1st link only.
- 30% clicks on the 2nd link also.
- 15% clicks on the 3rd link too, and rest are distributed. And then they make a decision to purchase something, or inquire about a service or consume your content.
So, if you’re not on the top on the search engine you’re leaving a lot on the table. This is why our website needs to be on the top of Google SERP.
Info: Around 50-50% of online businesses for a company comes through Google search.
Conclusion: You need to bring your Website on the top of SERP on a search engine like Google and the technique associated to achieve so is Search Engine Optimization.
Also, if you’re a beginner or a complete newbie and do not understand SEO terms or want to how it actually happens and how can you do SEO. Here is a link to the complete easy understanding of SEO process, Click here to read the presentation.
I hope this article served you to know what is SEO and concept of Search Engine Optimization and if yes, kindly comment below and let me know that it did and if you have any questions, I will personally answer them. or just a small piece of feedback would be appreciated on how did you like this article, or tell me some specific things if you’re looking, do like comment your views and share if you think it’s valuable.
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